A successful entrepreneur for more than 30 years, Jay Miller has founded, funded, managed and grown four distinctive marketing companies. Three of those, under the TargetCom banner, were sold in 2004 to MDC, Canada’s largest marketing-services holding company. Under Miller’s leadership, TargetCom went from a one-person operation to the eighth-largest direct-response advertising agency in the United States, with more than $200 million in revenue and an average year-over-year profitability growth of more than 225% over 15 years.

During Miller’s tenure, TargetCom and its subsidiaries expanded to locations in Dallas, Philadelphia, San Francisco and St. Louis. He built TargetCom’s success on long-term relationships that maximized lifetime customer values for clients throughout North America and Europe.

After selling TargetCom (including subsidiaries Bang Zoom! and eTelligence), Miller launched 1508, a consulting firm dedicated to helping CMOs maximize their return on marketing investments (ROMI) — www.1508.com. As an innovator in Metric-Focused Marketing™, Miller applies his equal creative and analytical skills to help companies refocus each marcom spend on accountability for maximizing revenues.

In 2010, Miller had an opportunity to temporarily step aside from 1508 to co-found, launch and deliver on a successful financial services firm aimed at providing retirement-income solutions to the 10,000 baby boomers who will retire each day for the next 20 years. Miller branded and marketed the company, raised millions of dollars from both angel and institutional investors, and helped form significant partnerships with blue-chip firms such as Transamerica, PIMCO, SEI and Vanguard. With the company finally poised to continue without his daily attention, Miller returned to 1508 in 2014 and rebranded it as Jay Miller Consulting, which offers clients a range of expertise including:

Jay has been a guest marketing instructor at Chicago’s DePaul University. He also recently published “The Legend of Svet’s; Where Advertising Was Lost and then Found”, a cautionary tale that illustrates to senior executives what to expect if they don’t demand accountability from each marketing expenditure. Miller is currently writing Never Pee on Your Brand and 99 Other Marketing Mistakes to Avoid, featuring real-world examples of how even the smallest marketing decisions can drastically impact the success of a brand.